To be a success in the world of business your business needs a strong online presence. We watched over the Covid-19 lockdown period, as businesses that showed agility and adapted to their changing circumstances managed to survive, and in some cases against all odds, even thrive, thanks in large part, to their online presence.

New Zealanders, like the rest of the world, spent hours online every day using the internet for work, entertainment, information, communication and shopping. If your web presence wasn’t up to scratch during this time, your business was invisible to your customers. This is why getting a quality website for your business is not so much an expense in this day and age, but the most valuable investment you can make.

I founded The Web Company in loop, back when wireless networking moved from the ownership of nerds, and into one where households and business owners could free themselves from hard wire trip wires. So, over the years I’ve learnt a thing or two about what makes an effective website.

Our longevity and how we’ve evolved and developed overtime is something I’m really proud of. There are lots of new kids on the block who can whip up a website for a client, but few who offer the ongoing service, support and expertise our team of over s can bring. Some of our clients have been with us since 2oo4, and that continuity of service has allowed us to help their businesses grow and evolve, and constantly keep ahead of technological trends and advancements.

Economic uncertainty is rife, but one thing that has never been clearer is the crucial role digital communication plays in everyday life. Post Covid we are offering complimentary consultations to help companies adapt and learn to use the web to reach their audience effectively.

During the Covid lockdown two-thirds of New Zealanders were shopping online, demonstrating how quickly the nations shopping habits changed. As a country, we saw a 7s% increase in the demand for e-commerce sites, as businesses adapted to their new norm and found ways to stay viable.

A website needs to be specifically tailored to a business to meet the needs of their visitors and clients. So, at The Web Company, we spend a lot of time with each of our clients working through their business goals and strategies before we begin the design process. As a digital growth specialist.  I can help business owners

identify their blind spots, and guide them in the right direction to help them up their game to create digital campaigns and strategies to boost their reach and results.

Just like a bricks and mortar store, your website provides a crucial first impression for your business. However, unlike a bricks and mortar store, an online business has the potential to punch well above its weight and reach more customers than ever before, given there are no geographic limitations. A poorly designed website immediately jeopardises your credibility and will have visitors clicking the back button on their browser before you have an opportunity to make a lasting impression.

An intuitive, easy to use website will help customers find what they are looking for with ease. Most online shoppers need to find what they are looking for quickly, and if your load speed is slow your visitors are likely to abandon your site and go elsewhere.

I speak with our clients almost daily and offer business coaching and mentorship to new clients. I help new clients with their SWOT analysis, and we work together to implement strategies to expand their opportunities and strengths and mitigate any potential threats and weaknesses. It’s a privilege and incredibly rewarding to help nurture business owners and have the opportunity to impart some of the knowledge l have picked up over the past 30 _P!^* years as a business owner myself.

For the past 9 years, The Web Company has been based in the Parnell-Newmarket area, the last 3 years in Kingdon Street. We have watched with excitement as the area has developed into the world-class shopping and business precinct it is today. We’re proud to be part of the Newmarket business community and love meeting our neighbours and supporting local businesses.

5-7 Kingdon Street | thewebco.co.nz